Final institution names.

Final Institution Name 

Our final institutional name for our film production will be called S.O.S' productions, we have chosen this name because we feel as though it is an intriguing and unique name.

S.O.S connotes the need for help like an agent or spy in danger that comes to save the day or scenario as victim is being haunted or needs help with something that could be deathly and this would be symbolic for us as the audiences who watch are film will feel some sort of need for help when certain scenes occur in our film because our characters will be relatable to our main target audience which will psychologically make them imagine themselves as though they were in the film

Different area of the Uses and Gratifications theory.

Uses and Gratification explained.

Uses and gratification theory of commuincations explains how people use media to fulfill their needs. Gratification of needs is the most important role of media for humans. People get knowledge, interaction, relaxation, awareness, escape and entertainment through media which they use for Interpersonal communication as well.


The theory was introduced by Blumler and Katz in 1974 in the article “the Uses of Mass Communications: Current Perspectives on Gratifications Research” and focuses its attention on media users’ roles.

Unlike agenda setting theory,framing theory, and priming theory, this theory is about the use of media by humans and not the effect of media. This theory is taken as the contradictory theory to magic bullet theory as this theory takes public to be active whereas magic bullet takes audience as passive respondents. The theory is centred upon users and audience approach. This theory is more related to Maslows hierarchy theory..

- https://en.wikipedia.org/wiki/Uses_and_gratifications_theory

Target Audience Description 

Our main target audience for our final production of the 2 minute clip will be of male teenagers nearing the age group between 16 to 21. 
This is because both of the protagonist and the antagonist will be in their teens, so therefore this would cause the teens to be more scared of the movie and also uncomfortable (which is our aim),  it will also enable them to imagine what if they were in the same situation as the actors putting them in a mental point of view, making it suitable for them to be our target audience because the film will be more relateable to them, than if  it were elderly males (45+) who were to watch the film it could cause damage to their health due to terrifying scenes. 

Secondary Audience

Our secondary audience will be female teenagers of the similar ages but 18-21 as we feel females become emotionally stable at that particular age therefore they will be able to handle certain scenes that will be in our final clip without cause a scene or becoming uncontrollable of their emotions in the cinema.
From the feedback/results we received from primary research which was conducting the location & mise-en-scene questionnaires, mostly males answered our questionnaire even though the questionnaire was evenly distributed to both genders however females answered too showing they are also interested in thriller films which is part of the reason we made females our secondary and males our main audience.

Dyers Star Representation Theory.

Richard Dyers Star Theory.

Richard Dyer - Star Theory

Richard Dyers star theory is the idea that celebrities are manufactured by institutions for financial gain. He thinks that stars are constructed to represent 'real people' experiencing real emotions. Stars are manufactured by the music industry to serve a purpose; to make money out of audience, who respond to various elements of a star’s personality by buying records and becoming fans. 

His theory is spilt into three sections:

1. Audiences and Institutions 

2. Hegemony.

3. Constitutions

Audience and Institutions 

Stars are made for money purposes alone. Increasing the brand identity benefits the institution as they become a household name increasing sales in all of the media platforms they are in.  The institution then models the artist around the target audience they choose. For example Lady GaGa, according to Dyer, was modeled around fashion forward people so the audience can relate to her as a person and also her music. 

Hegemony  

This is also know as 'culture'. It is the idea that the audience relates to the star because they have a feature they the share or admire with the star. Some fans may attempt to copy the star in their behavior, what they say and what they do. But this could also be a negative impact as some stars often are heavy drinkers and drug abusers. For example in the 60's there was an increase of illegal sales of cannabis due to The Beatles being open about using it. Stars represent shared cultural values and attitudes, and promote a certain ideology. Audience interest in these values enhances their 'star quality', and it is through conveying beliefs, ideas and opinions outside music that performers help create their star character to their fans. 

Constitutions

This is more or less the same as the audience and institution part of his theory. 

Uses an Gratifications theory.

Uses and Gratifications Theory. 

Story Arc

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Target Audience questionnaire results.

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Production Names.

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Target audience.

Mind Map created by maddie Hubert with GoConqr

Mise-en scene analysis of Paranormal activity.

Mind Map created by maddie Hubert with GoConqr

Target Audience questionnaire.

Target Audience questionnaire.

What gender are you?

Male  ........              Female .......

How old are you?

10-15.....    16-20.....    20-30.....     30+......

Do you like to watch horror films?

Yes.....     No.... 

What interests you about the genre horror?

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What type of horror do you like?

Psychological .........       Graphical ...........       Fictional ............  Non-Factional ........... 

Name your favourite horror film

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What do you like about that particular horror 

film?

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What do you expect to be featured in a horror film?

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What age range do you think a horror film would be suitable for?

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Our media pitch.

Our Media Pitch

Target Audience.

My primary target audience is men between the age of 15-30, I believe this is the correct age range as people thing age are the most likely to watch to watch a horror film, however, my secondary target audience is woman of the same age, as well as older men, this is due to the belief that woman also enjoy horrors, however not as much as men do.

Primary Audience.

For my primary audience research, I am going to create a questionnaire for the conventions for a focus group about the thriller genre, including mise-en-scene, target audience and casting and location.

Secondary Audience.

For my secondary audience, I am going to look at the BBFC research website, and find out what makes a film and age restricted film and why. 

My chosen genre.

My chosen genre is a thriller, this is due to the fact that i enjoy thrillers and many famous directors are the directors that have created good thriller films, I find them interesting. 

Most well known thriller - The Titanic.

My sub-genre choice - Crime thriller.

Numbers of Oscars won by the Godfather - 6.

Highest grossing thriller of 2016 - The Accountant.

The Accountant Profit - $77, 725, 755.

We are going to edit our final piece in Final Cut Pro.

We are going to use an audition process to find actors for our final piece.

Mise-En-Scene Questionnaire Results

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How the audience engages from the opening scene of Jaws.

How the audience engages from the opening scene of Jaws.

Jaws starts with a scene of two people, a man and a woman, running down the sand banks of beach in the evening. Therefore, this means that the scene has  low key lighting, pushing forward the genre of mystery and horror. the lighting stays low key throughout the two minutes of the opening, the only time that the lighting changes is when the camera uses an underwater shot, looking up at the swimmer. In this shot, most of the scene is very dark with a single bright circle shining through the water, which is presumably the sun. Due to the low lighting, we can only really see the shadow/silhouette  of the two characters.

 For the first half of the opening, the sound is not as loud, as we only hear a small amount of dialogue between the two characters, some seagulls making noise and a bell ringing in the distance, most probably from a boat. This is done intentionally to make the audience think about what is going to happen, as this is an unusually calm opening scene to a film. In the dialogue between the two characters, we only find out a very limited amount of information as they are running much distance between them. We find out that woman is called Chrissie, and they are going to swim in the sea. We also hear the man in the scene say “I’m not drunk” and slur his words, meaning this is used in irony as the man is quite obviously drunk, and we can presume that Chrissie is too. In the second half of the opening sequence, Chrissie is in the sea on her own, and the scene is almost silent up until the moment she encounters the shark. After this, she screams, cries and moves about a lot in the water, creating hysteria and panic in the scene. This could make the audience feel sympathetic, especially when she is released by the shark for a brief minute and she begins to scream prayers to God. This could then interest the readers more as something interesting is happening.

Intertexuality in Horror Films.

Intertexuality in Horror Films.

What is intertextuality?

Intertextuality is the way in which media texts purposely give references to other media texts in order to give the audience recognition. It involves the process of extracting elements from existing texts and subtly including them in the making of your own, this can be Mise en scene, sound, editing, or simply the plot. Intertextuality often takes place in media forms under the same genre.

Examples of intertextality in Horror films.

These are both good examples, as intertextuality in horror films mostly include the colour red as a stereotype due to the colour being known as 'dangerous' also could connote blood.

Another example of intertextuality is the film Scary Movie, this is because it is a parody therefore all scenarios  depend on the text from other movies. One aspect of the film that will clearly be recognised by the audience is the character from scream. Like all intertextual texts, Scary Movie uses the original element but slight changes are necessary, as the 2 movies are of different genres, one is a mystery horror, and the other is a comedy/parody, so it is adjusted.

Fim institutional Research - Blumhouse Productions

Blumhouse Productions.

 

Blumhosue productions is an American film and television production company, it was founded by Jason blum. Blumhouse produces micro and low-budget horror movies, for example, Ouija, paranormal activity, Insidious and the Purge. in 2014, Blumhouse produced the academy award nominated drama film whiplash, for which Blum was nominated for the academy award for best picture. The company has currently a 10 year first look deal with the study universal pictures.

Jason Blum has a particular method that he uses to make films that he believes will be successful. He finds an interesting idea,  and then puts together a solid cast, never exceeds a budget of $10 million and manages to make hundreds of millions of dollars. However, the success of some of his films was unprecedented, like Paranormal Activity, as no one could've predicted how successful it was and that it would produce 4 sequels and 2 spin-offs. 

On the television side, Blumhouse has a first look deal with Lionsgate, and the company produced the short-lived series Stranded for Syfy and executive produced The River for ABC. For Halloween 2012, Blumhouse opened the Blumhouse of Horrors, an interactive haunted house experience in LA. 

On November 11, 2014, Blumhouse launched Blumhouse Books, dedicated to having filmmakers and authors create original horror and thriller novels. 

On May 23, 2016, it was announced that Blumhouse, Miramax, and Trancas would be developing a new Halloween film which they will co-finance. John Carpenter is set to produce the project and act as creative consultant. John Carpenter stated, "Thirty-eight years after the original Halloween, I'm going to help to try to make the 10th sequel the scariest of them all."

Conglomerates of the film industry.

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David Gauntlett and identity.

David Gauntlett and identity.

David Gauntlett is British he is a media theorist and sociologist, Gauntlett is dedicated  to studying contemporary audience of media also making and sharing the ideas of digital media and the role media takes on identity ad self expression. He gradated from the university of York, Gauntlett had a degree in socioloy and gained that in 1992, then in 2006 he joined the school of era, arts and design as a professor of media. Gauntlett has taken a idea and focus on the way digital media is changing the way and experience of media in audiences. 

In 2007, he published 'media 2.0' on the web. This argues that the classic media studies do not fully define when the categories of audience and producers intertwine and that the teaching method needs to be changed. Gauntlett blames the wide use of web 2.0 for blurring the lines between the audience and the producers, as due to websites like Youtube, the audience can now also become the producers, creating and distributing the content themselves. As a result of this, we can create our own identity and influence the identity of others.

Due to this certain change and the web 2.0, things such as gender identity has become much more less restricted, unlike previous representation. The use of the web 2.0 allow us to create our own idea of identity that doesn't have to conform to the traditional concepts of gender. This freedom created by the internet means that it is now far more acceptable and accept for our individuality.

In 2008, he put forth a proposal to rework audience studies. He argued that audiences have changed to come more active towards media rather than passive like they were before. Normally now, it is virtually impossible to tell how audience is going o react to a certain piece of media, therefore this could influence the way a media product is made and one, as a company or distributor might want to mimic what has been don by a previously successful product.

Pre 1980's Character Analysis.

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Mise-en-scene Questionnaire Results.

Reception theory

Reception Theory

• Formulated in the 1970's.
• Formulated by Stuart Paul - British theorist.
• Other theorists added and developed it e.g. David Morley.
• The text does not have one meaning.
• The text has lots of different meanings.
• Each meaning is dependant on the audience who is reading that text at that particular time.
• Influenced by things such as culture, gender, social status, life experiences and religions.
• Empowers the audience as you create your own meaning of something.

Encoding

Somebody who creates the text then encodes and puts in what they want it to mean - genre, how people speak.

Decoding

We then decode the meaning - interpretation. They want us to see what they were trying to put in there. 

Mise-en-scene Elements Questionnaire

Mise-en-scene Elements Questionnaire

1. What type of music would you expect to hear in the background of a thriller fillm? (Tick One)

o  Intense music

o  Classical music

o  Rock music

o  Rap music

o  Pop music

     2.  What of the following sound effects do you associate with thriller films?

o  Gunshot

o  Heartbeat

o  Cars

o  Background chatter

o  Heavy/Deep Breathing

o  Door slams

o  Children playing

      3.  Do you expect to see a male or female lead in a thriller?

o  Male

o  Female

      4.  What time period would you expect a thriller to be set in? Or what do you prefer?

o  Pre 1900’s

o  1900-1949

o  1950-1969

o  1970-1999

o  2000-2016

o  The Future

     5.  What props would you expect to be used in a Thriller film?

o  Gun

o  Car

o  Money

o  Knife

o  Telephone

      6.  What characters would you expect to see in a Thriller?

(Tick as many as you think apply)

o  Child

o  Policeman

o  Old woman

o  Shop assistant

o  Monster

      7.  What time of camera angles do you associate with Thriller films?

o  Extreme close up

o  Wide shot

o  Quick cuts

o  Panning shots

     8.  What kind of lighting would you associate with a thriller film?